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Date Archives: April 2020

John R. Wood Real Estate Blog Home

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Naples | 19 Posts
Neighborhoods | 1 Posts
Our Team | 10 Posts
Paradise Coast | 26 Posts
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Selling a Home | 14 Posts
Uncategorized | 12 Posts

Buyers Guide Naples Homes


Virtual Real Estate


Prepare for a Virtual Tour

Shelter in place orders may be changing the way that we do business, but they haven't stopped business from being done. In real estate, virtual tours have quickly become one of the most popular tools for promoting properties, with both buyers and sellers eager to move their transactions forward with the help of technology. As with any type of home tour, our real estate agents can tell you that how you prep your home ultimately makes a huge impact on the impression that the property makes on potential buyers. Start your prep work on the right foot with our guide for how to prepare your home for a virtual tour.

  • Treat a Virtual Tour Like the Real Thing
    While there are some small things like scents that you won't have to worry about for a virtual tour, for the most part, you'll want to prepare just as you would if a potential buyer was visiting the home in person. Attention to detail, cleanliness, staging, good lighting, and other familiar factors are still as important as ever for a virtual tour when you're competing with other Naples homes for sale.

  • Clean Your Home from Top to Bottom
    Whether they're touring from afar or up close, buyers always want to see a home that is clean and well-maintained. Start your prep work by doing a deep cleaning of the whole home, from top to bottom. That includes cleaning closets, basements, and lesser-used spaces because you want to be able to give the buyer a solid impression of every part of the home. 

  • Remove Clutter from Any Area Included in the Tour
    Just like with a traditional tour, you want the buyer to be able to envision what their life would be like in the home. Clearing out clutter and personal items is key to making that possible. You won't have curious buyers poking around in every storage space, but you still want to be able to showcase those spaces as part of your virtual tour. While you're at it, remove evidence of pets to avoid turning off buyers who don't have pets of their own.

  • Smart Staging Helps Buyers Envision Their Lives in the Home
    Clearing out clutter also makes it much easier to stage your home effectively, which is crucial to communicating to buyers what the property is like. Professional staging is typically a great idea when marketing your home, but may not be possible right now in some communities. Be sure to ask your real estate agent for their staging tips and what rooms to pay attention to for your virtual tour.

  • Check Your Lighting
    Good lighting is crucial for getting high-quality footage of your property, and any lights that aren't working are sure to stand out negatively. Take care of two challenges at once by going through your home to make sure that all lights are working correctly.

  • Make Sure Your Landscaping, Lawn, and Yard Look Their Best
    Curb appeal still matters, even if buyers won't be arriving physically at your curb for a tour! You'll want to showcase that beautiful Florida landscaping as part of your tour, so make sure that all outdoor areas around the home are looking their best.

Looking for a team that will use the latest technology to market your property? Contact us to buy and sell homes on the Paradise Coast.


Decorating Your Home Office

Sure, the weather in Florida feels like a permanent vacation, but that doesn't mean it's all play and no work on the Paradise Coast. More people than ever are working from home with offices encouraging employees to practice social distancing. 

Thanks to modern technology, anyplace that accommodates a laptop and WiFi qualifies as an office. But how do you create an enjoyable home office space? 

If your current commute is measured in steps instead of miles, here are eight ideas for creating an attractive and functional office in your own home.

  1. Opt for Taste, Not Trends
    Your home office, like your bedroom, is a private sanctuary intended for your use alone. If non-traditional colors energize you, or you want to incorporate heirlooms and vintage pieces with sentimental value, go for it. The only rule is there are no rules.

  2. Click Here to


At John R. Wood Properties, we have been supporting our community and local heroes for the past six decades. To continue this tradition, we're sponsoring the One World: Together At Home broadcast on April 18th! Join us by staying at home and coming together to honor our front-line healthcare workers with this historic multi-hour event. Help the world heal by stopping the spread—together at home.

One World Together


Retire on the Paradise Coast

Wouldn't it be nice to retire to a place with stunning sunsets, pristine beaches, excellent healthcare, and ample attractions? Well, there's a reason that Naples – located on Florida's Paradise Coast – was voted the happiest city in America for three years in a row! No matter where you come from before retiring, our REALTORS® are pleased to confirm that the Paradise Coast is welcoming to all. Get to know your new favorite retirement destination, with our 6 reasons to retire on the Paradise Coast.

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Video Transcript:

Hello, I'm Phil Wood, CEO of John R. Wood Properties.

I've been in the real estate business full time for 43 years, with various market challenges during that time. 

We are fortunate that real estate is considered an essential service and can continue operating under the Governor's order. 

The SW Florida real estate market during the virus situation has been surprising.

Yes, some sellers are afraid and have pulled their properties off the market. And some buyers also have concerns, to the point where a few have actually walked away from their deposit.

But the majority of our sellers are hanging in there, still interested in selling their home.

And most buyers are likewise still interested in buying at some point in the near future, maybe even this month. 

So how are we modifying operations to comply with market restrictions and still serve the needs of our customers?

It is certainly a new market paradigm, an on-line model that few thought could work so well.

In-person open houses, at least for a while, are non-existent. At the urging of the Florida Surgeon General, our company was one of the first to shut these down for the protection of all parties involved. 

But virtual open houses are still occurring. All of our listings have extensive photography, and some have videos. So buyers can go on-line and get an amazing amount of information about potential homes they might like.

There are also some virtual open house walk throughs. Our web site now has a feature where an agent can pick a time slot, say 15 minutes. During that time, they walk through the listing filming with their phone camera, and telling about the features of the home. The recording of these open house walk-throughs can be posted for anyone that might have missed the original time. So they are effective.

Buyers are also turning in contracts on properties that they have only seen on-line. We always recommend a contingency where you see the home in person within a reasonable time, to verify that it's the right one.

And finally, traditional business is going on. With proper protocols in place, buyers can tour homes in person. They have to pass a short virus questionnaire, and typically, upon entering the home, will be given gloves and a mask. And a no touch policy is in place. 

Interest rates are, for now, still around 3.5%. So it's a good time to buy, the new techniques are working, and sales are occurring.

Almost all of the title companies and attorneys are now set up to fully do closings on a remote basis.

Most of the time, it is even easier than going to an office.

So business is on-going at John R. Wood Properties. We are rolling out new and exciting ways to sell real estate that may change the market for many years to come.

If you have questions, please contact your Wood agent.

Stay safe and don't worry; we will get through this.


Navigating Virtual Real Estate Market


Top Tier Hospitals

The Naples area is surrounded by serene beaches, challenging golf courses, and world-class dining, shopping, and entertainment destinations. While these fantastic amenities will make you feel like you're on a never-ending vacation, our REALTORS® believe that it's important that all homebuyers also consider which practical community amenities are within a short distance from your desired neighborhood. Those who reside in Naples are fortunate to have three award-winning hospitals that are recognized as top tier medical facilities in the state of Florida.

Recently, U.S. News & World Report released its annual rankings for best hospitals in Florida. Over the last 30 years, U.S. News & World Report has evaluated thousands of medical facilities around the country, identifying the best in each state as well as highlighting those which deliver exceptional treatment. Of the 40 facilities named in the 2019 "best hospitals in Florida" ranking, three Southwest Florida medical centers received this distinction. Lee Memorial Hospital and NCH Baker Hospital Downtown share the #14 rank while Gulf Coast Medical Center received the #21 rank.

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Home Improvement Projects

Once you've binge-watched all of the shows on your list, re-read all of your favorite books, and dusted off your old gaming console... could it be time to tackle your to-do list? While life is anything but normal right now, taking care of projects around the house that don't require a trip to the hardware store is a great way to add a touch of normalcy and make being stuck at home a bit more pleasant.

Plus, completing home improvement projects can help your home stand out to potential buyers viewing your home in a virtual showing. 

Our REALTORS® are here to help with ideas to trim down your to-do list and stay busy without leaving home.

  • Clean Vents and Baseboards
    Was a central HVAC system a must-have when you were shopping for Naples homes for sale? Then you'll want to make sure your system is working at its best. In addition to improving the efficiency of your system, cleaning vents and baseboards is a great way to minimize allergies while you're stuck at home.

  • Clean Your Microwave and Other Small Appliances
    It's easy to forget to clean smaller appliances like microwaves, toasters, and toaster ovens. Take the time to give those appliances a thorough cleaning, and enjoy the benefits next time you need them to cook.

  • Clean Out and Organize Drawers
    Every home has that drawer – the one where you throw everything that doesn't fit somewhere else, to be sorted at a later date. Well, that date has arrived. Now is the perfect time to clean out crowded, cluttered drawers, especially in the kitchen and bathroom. Take the time to remove everything, clean up messes, throw out unneeded items, and restock each drawer in an organized way.

  • Create More Space in Closets
    Just as with drawers, there's likely a closet or two around your house that could use the same cleaning and reorganizing treatment. With closets, the key is to declutter and reorganize in a way that makes the most use of the available space. That might mean shifting a few items to the attic or throwing out a few items.

  • Touch Up Paint Around the House
    Do you have a few gallons of paint stored in your garage from previous painting projects around the house? Then now is a great time to put that paint to work! Grab a gallon of paint, make sure it still matches, and go through your home to touch up any trouble spots. Even without enough paint to fully re-coat your walls, a few touch-ups in the right places can make a huge difference.

  • Prep Your Yard for Spring and Summer
    Being stuck at home doesn't have to mean being stuck indoors, so why not get some fresh air and improve your home in the process? Clean out any outdoor debris that has built up over the winter, wash down all of your outdoor furniture, and get your grill prepped for the outdoor cooking seasons.

  • Refresh Your Wall Hangings
    No matter how perfectly you straightened them when you hung them up, wall hangings will start to get crooked over time. All you need is a level to get them looking great once more, and you'd be surprised by the difference that this simple fix can make.

Thinking about shopping for a new place to call home? You can start that process from your current home as well, and our team is here to help. Contact us to buy and sell homes throughout the Naples, FL area.

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