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Naples | 19 Posts
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Are you looking for things to do in Southwest Florida this weekend? You've come to the right place. This list is in no way exhaustive, but it's a good place to start and offers something for everyone. If nothing else, be sure to stop by one of over 100 open houses in Southwest Florida for a preview of luxury real estate in the area.







Making the decision to sell your home means you need a strong grasp of proper home staging techniques. Buyers need to be able to see themselves in your space, which means that now is the time to limit how much of your own personality is shining through in your décor. Often times buyers are visiting dozens of homes on a daily basis. Whether yours is the first or the last home they see, you need it to project a feeling of clean, bright, and easily transferable life bliss.

If you're reading any of the recent market reports you know that now is the right time to sell your home in Southwest Florida. Buyers are flooding the area in search of their perfect property and the Southwest Florida real estate market is fairly balanced with about 8 months of inventory as of January 1st.

So how do you ensure that your home stands out in the crowd of properties for sale in Southwest Florida? The answer is proper home staging, and ultimately it can be the key to a quicker contract with a sweeter purchase price. The below infographic showcases the 5 golden rules of proper home staging on a budget. If budget isn't an issue, you can also work with your John R. Wood agent and our professional affiliation with Meridith Baer Home to take your home staging to the next level. Either way, read on and get ready to tidy up.

proper home staging



This New Year's Eve in Southwest Florida you don't have to miss a thing. From fireworks displays and big-city-vibe ball drops with live music to black-tie ballroom events and gourmet restaurants offering five course meals with party favors, we've got you covered from Sanibel to Naples, FL.

If you're still looking for something to do New Year's Eve in Southwest Florida, start with the list below for ideas. Most of your favorite restaurants will also be hosting events so don't delay on making reservations now if you haven't already. Most importantly, be safe and make it a healthy, happy, and prosperous New Year!


Naples Pier Fireworks – Visible by boat or beach and free, this annual crowd-pleaser at the Naples Pier begins at 7:30 pm and offers fun for the entire family.

Fort Myers Beach Celebration – Enjoy festivities all day long at Fort Myers Beach restaurants and bars including live music and a fireworks show at midnight.

Downtown Countdown – The annual celebration in downtown Fort Myers will include five live bands, a DJ, a junior balloon drop, and a ball drop all starting at 8pm.

Naples Philharmonic – Class things up with the magic of a Naples Philharmonic concert followed by a New Year's Eve reception offering bottomless flutes of champagne and dancing on the state with a live band. Tickets start at $79.

New Year's Eve on Sanibel – Ring in 2019 with a family-friendly event under the stars at the Sundial Beach Resort & Spa. Enjoy a DJ, karaoke, pace painting, stilt walker, balloon artist, fire dancer show, photo booth, fire pits with s'mores, Wii Dance, a free-throw contest, corn hole, party favors and more. The event also includes an impressive buffet, cash bar, and champagne toast.

New Year's Eve at the Mercato – Dress to impress on the dance floor or sit back with reserved table service to watch the party and New Year unfold at several hip lounges including Cavo and Blue Martini.

New Year's Day Brunch – After a successful night of celebrating, grab your best Audrey Hepburn sunglasses and head to the Naples Grande Beach Resort for a special brunch buffet that includes a Bloody Mary bar from 9 am to 2pm.



Who would have thought that the original two square miles of marshland in Naples, FL purchased by John Glenn Sample in 1938, known as Port Royal, would one day become the Priciest Neighborhood in America? It would seem that Mr. Sample has delivered on his ambition, "To make Port Royal the finest place in the world to live".

Along the Gulf of Mexico from 21st Avenue South down to Gordon Pass and East to the Naples Bay, you can certainly enjoy the finest – and the priciest – living in the country, which has now been confirmed by the Robb Report. Based on a compilation of median price data from four real estate companies plus a comparison of price points in the top 15 highest-ranking markets, the Robb Report came up with a top 10 lineup of the most expensive neighborhoods in the U.S., and Port Royal took the number one spot.

A majority of the homes in Port Royal are situated along the water with private beaches and wide, deep-water canals giving direct access to the Gulf. These man-made peninsulas were engineered in the early 50's with the help of Port Royal's founder, Mr. Sample, and took many years and millions of dollars to complete – $3.5 million of Mr. Sample's personal funds to be exact.

There are currently 47 active listings in Port Royal ranging in price from $3.2 million to $49.5 million. A total of 38 homes were sold in the last 12 months with the most expensive property closing at $48.8 million in June. The Port Royal Club offers an additional draw to the neighborhood and includes gourmet dining options, private beach access, a beach-side pool, fitness center, spa services, tennis facilities, and a line up of social events. The demand for this area is fairly consistent with the ultra-wealthy often not feeling the same fluctuations as the rest of the real estate market.

Port Royal was named after the 17th Century Jamaican city which became famous as a destination for privateers and smugglers. The streets today still carry names reminiscent of that era including Rum Row, Gin Lane, and Galleon Drive.

There is no doubt that Port Royal defines luxury living in Southwest Florida. It's a paradise and concept that has endured for eight decades, giving local residents no surprise that it's leading the nation as the priciest neighborhood, and the finest place in the world to live.



According to the AARP, there are 10,000 baby boomers reaching retirement age every day and we know at least some of them are asking the question, Where is the best place to retire? While Naples has certainly made strides in attracting younger, working families following the establishment of several corporate headquarters, including Arthrex, Chico's, and Hertz, Southwest Florida is still proving itself as a mecca for the more mature and discerning of residents.

The communities in Naples, FL have so much more to offer than shuffleboard and – as many 65+ people will tell you – retirement definitely doesn't mean hanging up your hat from living the good life. For many, it's just the beginning of a life lived at its best.

Warm beaches, white sands, renowned Chef's opening new gourmet restaurants every week, museums and art, running and biking trails, and too many award-winning golf courses to count, are just the beginning of why Naples, FL was named the best place to retire on's 2018 list.

To determine Naples' #1 standing as the best place to retire, analyzed all U.S. cities with a population between 20,000 and 300,000 and removed places that reflected a high cost for healthcare. Data sources included the U.S. Census Bureau, Medicare, ESRI, USDA, and NOAA. Information gathered covered community engagement, quality of healthcare, recreational activities, number of 65+ residents, air quality, climate, property taxes, and assisted living options among many other factors.

Other cities that made the list were found across the U.S. in South Carolina, Georgia, Indiana, Washington, California, Texas, Tennessee, Arizona, and Arkansas.

While retirement may look different for everyone, we can't think of a better place to enjoy life at any age than in our beloved and golden paradise of Naples, FL.

To see Livability's full list of 2018 Best Places to Retire, click here.



It seems that many New Year's resolutions are centered around diets, losing weight, and getting in shape; mainly, long-term goals that do not give most of us immediate results. Perhaps, we would feel a sense of accomplishment if we started the year with small obtainable goals centered around one of our most important lifetime investments,  real estate. Whether you own or rent a home, a substantial amount of your income goes to keeping a reliable roof over your head.  With that said, here are a couple of New Year's resolutions for homeowners and renters to consider in's as easy as 1, 2, 3!

  1. As an owner, review and renew your Homeowners Insurance – you might be missing out on some money-saving opportunities if you roll over your insurance year to year instead of reviewing your policy. The same applies for renter's insurance. It is always a good idea to look for any areas where you can shave a few dollars; these short-term, obtainable goals add up and lead to accomplishing long-term resolutions like becoming free and clear of debt.
  2. Safety matters – ensure that you and your family are safe in the upcoming years by testing your smoke and carbon monoxide detectors, check for radon and mold. If you rent, contact your landlord to do a safety check.  Addressing common safety problems mentioned above can also be costly and even worse become life threatening. Your resolution to get healthier may not have anything to do with eating greens; while it is recommended to eat veggies, your lack of energy could be due to something more serious like mold spores.
  3. Get organized and de-clutter – plan a day to clean closets, cabinets, and storage space to make your home look nicer and you feel better.  Research indicates that messes cause stress, and stress is unhealthy for our minds and bodies.  Specific goals like organizing the garage lead to bigger objectives like "I'm going to stop stressing."   If one of your "stressing variables" is removed from you life, you are that much closer to living stress free.

All these steps above will not only improve your home, it will hopefully give you sense of accomplishment and a head start on long-term resolutions. Also, remember you local John R. Wood REALTOR®  not only represents you when you are selling or buying a home; for instance, if you are shopping around for Homeowner's insurance, they can make recommendations.  Real estate professionals can also help you be aware of potential hazards such as electrical safety issues, lead paint, or poor ventilation by referring you to a reliable inspector or resource, such as an electrician if knob and tube wiring is discovered.  A good real estate professional can also give you tips on getting rid of clutter, which leads to staging a home for market appeal. However, if you are putting your home up for sale, you'll be glad when you are well prepared to identify and address common issues like above before you list.  If you are a renter and/or  a prospective buyer, it pays to be aware of issues found in many homes so you don't buy a money-pit or worse, end up in an unsafe property.


Congratulations to this month's top performing agents. JRW Top Agents To learn more about these elite real estate professionals, please visit John R. Wood Properties website.


For some additional holiday spirit, check out the events below for the best in the dining and theater in Southwest Florida.  Happy Holidays!   FRIDAY




John R. Wood's offices will be closed December 22nd through 25th in observance of the holiday.  Please contact your favorite John R. Wood  REALTOR® directly for your private consultation.


MARKET REPORT for NAPLES, BONITA SPRINGS AND ESTERO   (Download the John R. Wood Market Report here). Closed Sales

  • The number of closed sales year-to-date is up 3% over the the same period in 2016.
  • Closed sales, priced above $2 million increased 22.5% through October compared to the same period in 2016 (424 vs. 346).  During the past 12 months, closings in this segment are up 20.9% over the prior period (457 vs. 378).
  • Closings in November reflected the slow-down in September with 708 sales for the month compared to 829 in November 2016.

New Listings/Inventory

  • Available inventory on December 1, 2017 consisted of 6,692 single family homes and condominiums, up from 6,537 units a year ago. This represents 6.7 months of supply based on the sales pace over the past 12 months.
  • During the 12 months ending November 30, 2017 there were a total of 19,290 new listings added to the market, a decline of 5% from the prior 12 months.

Average and Median Sales Price

  • Year-to-date average sales price for the area increased 3.8% to $535,864, up from $516,469 for the same period in 2016. Median closed price is up 5.1% to $326,500 vs. $310,000 in 2016.
  • Average price of sales above $2 million remained static over the past 12 months at $3,723,987, an increase of less than 2%.


  • During the 12 months ending November 30, 2017, the Marco Island area recorded 867 closings, an increase of 5% over the same period last year when there were 826 closings.
  • Year-to-date 785 closings occurred compared to 779 last year.

New Listings/Inventory

  • Available inventory on December 1, 2017 consisted of a total of 619 single family homes and condominiums compared to 758 at the same time last year. This represents 8.6 months of supply based on current absorption rates.
  • During the 12 months ending November 30, 2017, a total of 1,303 new listings were added to the Marco Island market, down 11% from the prior 12 months.

Average and Median Sales Price

  • Year-to-date average price of closed sales stands at $723,505 vs. $702,750 for the same period in 2016.
  • Average sales price for the 12 months ending November 30, 2017 is $725,372, up 3.7% from last year's average of $699,774. Median price for this period increased 6.4% to $576,944.

real estate market statistics real estate market statistics image 2 market report image 3 market report image 4 market report image 5


December 15, 2017 (Naples, FL) – John R. Wood Properties has received an Excel Award for 2017 Best Television Commercial, for its 15-second spot featuring a dog who can tell time. Recognized as one of the most respected measures of excellence in the construction and real estate industries, the Excel Industry Awards honors companies who make contributions to the residential home building industry through superior, innovative, and creative sales and marketing. To be considered for an Excel Award, a company needs to demonstrate the same professionalism and dedication to the real-estate industry as the late John P. Hall. Mr. Hall is well-known in the housing industry for his achievements in marketing, his lasting contributions to the real estate industry in Florida, and his long-term dedication to the Florida Home Builders Association, the National Association of Home Builders Sales and Marketing Councils, and to the advancement of the Southeast Building Conference. Like Mr. Hall, the Wood company is renowned for its unwavering professionalism, industry knowledge, and commitment to the real estate industry. They have received other marketing and Excel awards, including 2014 trophies for Best Newspaper Ad, Best Logo Design, and Best Overall Advertisement of a Marketing Program. "The commercial is meant to convey to our audience that timing in real estate is crucial," said Phil Wood, President of John R. Wood Properties. "As an example, our professionals can help sellers market their home at the proper time to maximize their return, and to transition to their next lifestyle choice." In the commercial, a cute dog is relaxing on the bed in the master bedroom, but then looks at the clock and realizes it is 5pm. He immediately goes running to the foyer, just as the homeowner opens the front door. The dog jumps joyfully into her arms at the end of the ad. John R. Wood Properties is one of the most experienced real estate companies in Southwest Florida, locally and globally, with 60 years of industry and market expertise. JRW has fourteen offices serving Marco Island, Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Ave Maria, and Sanibel/Captiva Islands, with over 500 agents and staff across Southwest Florida. For more information about John R. Wood Properties, visit Media contact -- Jodee Bennett, 239.631.2561

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