Excel Award for the 2017 Best Television Commercial

December 15, 2017 (Naples, FL) – John R. Wood Properties has received an Excel Award for 2017 Best Television Commercial, for its 15-second spot featuring a dog who can tell time. Recognized as one of the most respected measures of excellence in the construction and real estate industries, the Excel Industry Awards honors companies who make contributions to the residential home building industry through superior, innovative, and creative sales and marketing. To be considered for an Excel Award, a company needs to demonstrate the same professionalism and dedication to the real-estate industry as the late John P. Hall. Mr. Hall is well-known in the housing industry for his achievements in marketing, his lasting contributions to the real estate industry in Florida, and his long-term dedication to the Florida Home Builders Association, the National Association of Home Builders Sales and Marketing Councils, and to the advancement of the Southeast Building Conference. Like Mr. Hall, the Wood company is renowned for its unwavering professionalism, industry knowledge, and commitment to the real estate industry. They have received other marketing and Excel awards, including 2014 trophies for Best Newspaper Ad, Best Logo Design, and Best Overall Advertisement of a Marketing Program. "The commercial is meant to convey to our audience that timing in real estate is crucial," said Phil Wood, President of John R. Wood Properties. "As an example, our professionals can help sellers market their home at the proper time to maximize their return, and to transition to their next lifestyle choice." In the commercial, a cute dog is relaxing on the bed in the master bedroom, but then looks at the clock and realizes it is 5pm. He immediately goes running to the foyer, just as the homeowner opens the front door. The dog jumps joyfully into her arms at the end of the ad. John R. Wood Properties is one of the most experienced real estate companies in Southwest Florida, locally and globally, with 60 years of industry and market expertise. JRW has fourteen offices serving Marco Island, Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Ave Maria, and Sanibel/Captiva Islands, with over 500 agents and staff across Southwest Florida. For more information about John R. Wood Properties, visit www.JohnRWood.com. Media contact -- Jodee Bennett, 239.631.2561